Identity Beacon

Illuminating Possibilities

Identity Beacon - Illuminating Possibilities

What’s on your business card?

How do you present yourself to the world? Do you — can you — present your true self or do you present the traditional, expected “data?” — What you do, who you work for?

Here’s another approach for fashioning a personal business card that asserts your more powerful, more meaningful parts. Stay with me …

Earlier this month, I had the opportunity to make a presentation to the Association of Career Professionals(ACP) here in Connecticut — a diverse group of career coaches and consultants, outplacement executives, and individuals in various states of transition. The session was entitled: My Brand, My Career: Building the Relationship of a Lifetime

While shaping one’s personal brand was the ostensible focus of the meeting, my intention was to take the crowd to a deeper place — a place that, once reached, would become the foundation of their personal brand, but also provide them a fresh perspective on how to build a life and legacy they’d be proud of. In short, their brand would become their authentic, distinctive, and sustainable center of gravity.

To get to this “deeper place,” we tackled a variety of questions ranging from who am I? and what makes me special? to where am I going?, who can I trust?, and what is my message? All of these questions, and others, were aimed at cracking the code on one’s essential identity as the starting point for shaping a truly meaningful brand.

Once you crack your code, you’re ready to get real. Put your personal brand statement on a business card — if you don’t have one, or only have a company card, have some made — you’re inviting people to get to know you faster and better. You’re inviting notable discussions, which could lead to a new job, or even a new career. (And, it’s a great conversation starter at cocktail parties!) You’re promoting what you’re really “good at” and what makes you unique. That’s what your brand needs to do.

What are you waiting for?

Post By Larry Ackerman (69 Posts)

I’m the author of two groundbreaking books on identity. The first is Identity Is Destiny: Leadership and the Roots of Value Creation. It’s for leaders – and those aspiring to lead – who want new and innovative insights into what accounts for success over the long term. The other book is The Identity Code: The 8 Essential Questions for Finding Your Purpose and Place in the World. This work is for individuals who want to live more fulfilling, meaningful, productive lives. Bottom line: I help companies and individuals realize that they’ll be much more successful being themselves than acting like somebody else. In short, I help my clients find their true identity. When you find it, you have no competition. NOBODY can beat you at being you – especially if you consistently reinterpret your identity in ways that keep you fresh and relevant to the world around you.

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  • Carl Springer says:

    “Building Friendships. Touching Hearts. Transforming Lives.” Is this to much to put on a business card?

    June 24, 2017 at 11:02 pm
  • Larry Ackerman says:

    Hi Carl. Thanks for your contribution. Actually, you could make it work, if you want to…6 little words that add up to a big promise. If you do it, send me a pic of the card! Larry

    June 25, 2017 at 1:22 pm

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