Identity Beacon

Illuminating Possibilities

Identity Beacon - Illuminating Possibilities

The Power of Identity in Brand Building

Apple, Whole Foods, Alcoa, GE, Ford…all different companies in completely different businesses. What they all share, despite their disparities, is an abiding understanding that their fortunes are intimately tied to the contributions they are capable of making in the world. And that that contribution springs naturally from the identities that govern how each entity creates fundamental value.

A healthy corporate identity comes from building a vital, visible relationship between the institution and the society of which it is necessarily a part. Making this connection clear, promoting it and living it, is how successful companies attract and retain great talent, create sustainable partnerships with valuable customers, and — in the end — are able to keep shareholders happy.

How can you find the connection to identity in your brand building?

Download this free resource to inform your practices.

Post By Larry Ackerman (69 Posts)

I’m the author of two groundbreaking books on identity. The first is Identity Is Destiny: Leadership and the Roots of Value Creation. It’s for leaders – and those aspiring to lead – who want new and innovative insights into what accounts for success over the long term. The other book is The Identity Code: The 8 Essential Questions for Finding Your Purpose and Place in the World. This work is for individuals who want to live more fulfilling, meaningful, productive lives. Bottom line: I help companies and individuals realize that they’ll be much more successful being themselves than acting like somebody else. In short, I help my clients find their true identity. When you find it, you have no competition. NOBODY can beat you at being you – especially if you consistently reinterpret your identity in ways that keep you fresh and relevant to the world around you.

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