Identity Beacon

Illuminating Possibilities

Identity Beacon - Illuminating Possibilities

For the sake of humanity, join the Ubuntu party!

Politics has gotten in the way of our humanity and it’s time to change that. To borrow a phrase from the 1976 movie, Network, I’m mad as hell and I’m not going to take it anymore!

So, here’s my proposal: Let’s launch a new party — a decidedly unpolitical party — dedicated to celebrating the stuff that makes us who we are at our core, and that we can all get behind. Further, I propose we name that party the Ubuntu Party.

Ubuntu is a term meaning “humanity,” whose origins trace back to Southern Africa. According to Wikipedia, Ubuntu is often translated as “humanity towards others,” but is often used in a more philosophical sense to mean “the belief in a universal bond of sharing that connects all humanity.”

One of the key markers of Ubuntuism is what is termed “extroverted communities” — the idea that there is sincere warmth with which people treat both strangers as well as members of an existing community. (Translated for today’s rabid climate, this refers to the people who don’t agree with me and the people who do).

There is an Ubuntu deficit in America today and we’re all suffering for it. There’s just too little appreciation of the fact that we are one, human community, our differences notwithstanding. This is not a political statement. I do not care which side of the political spectrum you lean into or who you voted for. I do care about how we treat one another, how we speak to and listen to one another, how we build communities that will be productive and self-sustaining.

According to a recent CBS News poll, 7 in 10 people — regardless of party affiliation — say the country is losing its identity. The article opens with these words: “We can’t even agree what it means to be an American.” That may be the case. But can’t we at least agree what it means to be human? I’d like to think so.

We’d do well to bring a little more Ubuntuism into our lives.

 

It’s a VUCA world – or is it?

The term, VUCA has slipped stealthily into our lexicon over the past few years. It started out as military lingo, was then adopted by organizations to frame leadership development efforts, and now has become part of all of our lives. What does VUCA mean? Volatility. Uncertainty. Complexity. Ambiguity. Does that sound like a recipe for a headache? Well, it is.

In an article in The New York Times recently, Michael Beschloss talked about Russia, Ukraine, Israel, Gaza, Syria, Iraq and Ferguson, Missouri in one eye-opening sentence. Doing so, dramatizes the fact that VUCA is with us, in spades.

The question is, how do we navigate life in a VUCA world? Which brings me to “COSS.”Let me explain.

The way I see it, the antidote to volatility is steadiness. The remedy for uncertainty is order. The treatment for complexity is simplicity. The cure for ambiguity is clarity. Allowing for a bit of editorial license in how these words are arranged, we have COSS.

If VUCA causes headaches, then COSS is the aspirin you need to counteract its effects. Good news! This particular brand of aspirin can be found already inside us, in the fabric of our identities that make us the unique individuals, leaders, and organizations we are.  Clarity, order, simplicity and steadiness are the natural result of aligning how you live with who you are.

I’m not saying it’s easy getting to that “aspirin.” But it’s worth it. You’ll sleep better. I promise.

 

Say ‘Hello’ to the Societal Brand

The economic crisis has managed to shine a bright light on the fact that business and life are utterly intertwined. What does that mean for branding? It means that it’s not just about the customer anymore. No. It means that people – from customers, investors and employees, to folks on the street, politicians and legislators – will judge and jury companies based on what sort of relationship those concerns have with the society of which they are necessarily a part. Continue reading