Identity Beacon

Illuminating Possibilities

Identity Beacon - Illuminating Possibilities

Descartes’ trap – Don’t fall into it!

The U.S. is doing it. Microsoft is doing it. Lots of people – not just nations and companies – are doing it: Falling into Descartes’ trap, and it’s taking a hell of a toll on everyone. If you don’t remember, Rene Descartes famously said, I think, therefore, I am. Five little words that set into motion one of the most prevalent and insidious identity traps ever.

Exactly what is Descartes’ trap? It’s when you unwittingly confuse the timeless nature of who you are with the changing nature of what you are.

The Obama Administration wanted to bomb Syria. Was this a rationale military strategy or a misguided, knee-jerk reaction to the idea that our country is the world’s policeman and must act accordingly? In short, if we’re not the world’s policeman, are we still America? Unwittingly, we confuse who we are with what we are – or believe we are – producing undo risk for all involved.

Microsoft is held prisoner by the unspoken belief that it’s value-creating potential is the result of is size and influence. In short: We are big, we are powerful; therefore, we are. Au contraire! Microsoft’s size and influence (what it is) are the result of how it creates value (who it is).

Individuals are also susceptible to Descartes’ trap. People confuse what they do with who they are, all the time. I am a star athlete; that’s who I am. I’m a young investment banker; that’s who I am. I’m a doctor; that’s who I am. Maybe not.

At some point, the star athlete retires, then “who” is she? Or the banker gets fired — for the second time in three years — and is at a loss for how to understand who he is in the face of recurring rejection. The label is gone, but the person remains. Now what?

Before you make life-shaping decisions about your job, career, love-life, whatever, make sure you distinguish between the temporal nature of what you are and the enduring nature of who you are. And keep in mind that who will always trump what.

Your happiness lies in the balance.