Identity Beacon

Illuminating Possibilities

Identity Beacon - Illuminating Possibilities

I am who I say I am! (Maybe not)

Everyone has a view on the pluses and minuses of social media. So do I!

Most people love social media for its power to connect them anytime, anywhere and with anyone. On the other hand, many folks are suspect of social media because of what some call the Connection Paradox: We’re able to reach out to whomever, whenever, but, as many pundits point out, we’ve never been more isolated or, in fact, lonelier. Continue reading

Reframing the Rules of Value Creation

It’s the clarion call of all investors…value creation! And it’s wrong. What investors want is wealth creation – the result of value creation. Isn’t it time we got these two ideas straight? Facebook’s ability to justify the wealth it will inevitably reap from its IPO later in 2012 is strictly a function of the value it creates; not for investors, but for you and me; it’s users. (Complex equation: lots of value = lots of wealth.)

For all the time and attention paid to sophisticated economic analysis, market trends, competition and technology, creating successful business strategy designed to drive long term value is never a sure thing. Where value creation is the goal, however, managers must begin with a clear understanding of the source of that value — the identities of their organizations — or risk putting their companies on a path to inevitable decline. (Hint: Wealth never precedes value.)

Please download this valuable resource to distinguish value creation from wealth creation and how to re-frame it successfully.

Don’t be Foogled!

Facebook is now aggressively challenging Google’s growing success in social media—especially in relation to music, video and mobile services—aiming to maintain its innovator’s edge. In its massive makeover, however, it is also succeeding in offending Facebook loyalists who are less than thrilled with many of the changes. Worse, in some peoples’ eyes, Continue reading