Louis C.K is considered by some to be America’s top comic. So, when he started riffing on our obsession with the minutiae of social media technology, I decided to listen in. It was a rainy afternoon in Denver and I was sitting in my hotel room, looking for a little diversion.
Louis C.K. described how we get our noses out of joint when a text we’re sending doesn’t go through immediately. Or, how in the “old days,” when telephones came with rotary dials, we became impatient if a particular phone number had too many zeros or nines, meaning we’d have to wait as the rotor circled all the way back, before we could dial the next digit. His point wasn’t just that we’re spoiled instant gratification junkies; it’s that we’ve become change junkies: Enough is never enough. Fast needs to be faster. What’s new is not as cool as what’s next.
As I took all of this in, I looked out of my window. What met my gaze were the Rocky Mountains. They presented a stark contrast to what now seemed to be trivial, insignificant bitching about nothing — to our obsession with change.
For all our craving for change, I was struck by the contrary idea that we are our own Rockies — inviolable mountains with cores that defy change.
When it comes to change, here’s my conclusion: In the end, we love most what doesn’t change: nature, the Rockies, the essential character of the people we care about, which hopefully includes ourselves. Yet, change is inevitable. So, what’s the solution?
My advice to you is to embrace the identity paradox: the ability to change from a changeless foundation.
Every individual and organization has at their center an immutable core — an identity — that makes them who they are. If you embrace this core, you can “change” how you express yourself without upsetting the apple cart. You can remain authentic while staying relevant. This is the power of the identity paradox.
One more thing: The next time a text takes a few extra seconds to go through, don’t sweat it. Just give thanks for the miracle you hold in your hands.