Identity Beacon

Illuminating Possibilities

Identity Beacon - Illuminating Possibilities

What do you believe?

12. I can’t get the number out of my head. It must be the season…the 12 days of Christmas, the 12 months of the year, even being on the cusp of 2012.

We’re not just in the season of 12s; we’re also in the season of believing. In family, in friendship, in giving, in — yes, for some — even Santa Claus. So, I have chosen to offer up a little “belief” quiz.

Here you go: Continue reading

Say ‘Hello’ to the Societal Brand

The economic crisis has managed to shine a bright light on the fact that business and life are utterly intertwined. What does that mean for branding? It means that it’s not just about the customer anymore. No. It means that people – from customers, investors and employees, to folks on the street, politicians and legislators – will judge and jury companies based on what sort of relationship those concerns have with the society of which they are necessarily a part. Continue reading