Identity Beacon

Illuminating Possibilities

Identity Beacon - Illuminating Possibilities

Reframing the Rules of Value Creation

It’s the clarion call of all investors…value creation! And it’s wrong. What investors want is wealth creation – the result of value creation. Isn’t it time we got these two ideas straight? Facebook’s ability to justify the wealth it will inevitably reap from its IPO later in 2012 is strictly a function of the value it creates; not for investors, but for you and me; it’s users. (Complex equation: lots of value = lots of wealth.)

For all the time and attention paid to sophisticated economic analysis, market trends, competition and technology, creating successful business strategy designed to drive long term value is never a sure thing. Where value creation is the goal, however, managers must begin with a clear understanding of the source of that value — the identities of their organizations — or risk putting their companies on a path to inevitable decline. (Hint: Wealth never precedes value.)

Please download this valuable resource to distinguish value creation from wealth creation and how to re-frame it successfully.

The Identity Code: A Tough Nut to Crack

It’s inevitable. All execs search for the secret sauce that will fuel success. The next big thing is, well, always BIG When I read about what makes great companies great – and lousy ones lousy – I sense that one factor always comes into play; that is, the identity, or lack of identity, of the organization. In short, either you got it, or you don’t. And you can’t make it up.

If identity is at least part of the “secret success sauce” it is because it provides the human model of how a company works, just as economics provides the capital model of how a company works.

In the context of strategy, ‘cracking the code’ on identity is a way for leaders to unleash the unique capabilities of the corporation — and turbo-boost performance in return.

For insight on how to tap identity, please download this free information.