Identity Beacon

Illuminating Possibilities

Identity Beacon - Illuminating Possibilities

What’s on your business card?

How do you present yourself to the world? Do you — can you — present your true self or do you present the traditional, expected “data?” — What you do, who you work for?

Here’s another approach for fashioning a personal business card that asserts your more powerful, more meaningful parts. Stay with me …

Earlier this month, I had the opportunity to make a presentation to the Association of Career Professionals(ACP) here in Connecticut — a diverse group of career coaches and consultants, outplacement executives, and individuals in various states of transition. The session was entitled: My Brand, My Career: Building the Relationship of a Lifetime

While shaping one’s personal brand was the ostensible focus of the meeting, my intention was to take the crowd to a deeper place — a place that, once reached, would become the foundation of their personal brand, but also provide them a fresh perspective on how to build a life and legacy they’d be proud of. In short, their brand would become their authentic, distinctive, and sustainable center of gravity.

To get to this “deeper place,” we tackled a variety of questions ranging from who am I? and what makes me special? to where am I going?, who can I trust?, and what is my message? All of these questions, and others, were aimed at cracking the code on one’s essential identity as the starting point for shaping a truly meaningful brand.

Once you crack your code, you’re ready to get real. Put your personal brand statement on a business card — if you don’t have one, or only have a company card, have some made — you’re inviting people to get to know you faster and better. You’re inviting notable discussions, which could lead to a new job, or even a new career. (And, it’s a great conversation starter at cocktail parties!) You’re promoting what you’re really “good at” and what makes you unique. That’s what your brand needs to do.

What are you waiting for?

Leaders wanted – Chameleons need not apply

Sometimes, it’s easier to not be who you are in this world. Your boss wants you to be whatever you need to be to get the job done on time and on budget. Your friends want you to be what they need you to be to fit in. Your kids want you to be the best mom or dad on earth, available when and as they need you. (They also want you to be unavailable, when they want nothing to do with you.)

So where is the “you” in your life? The authentic, self-aware person you are, or at least would like to be?

The good news: More and more companies are inviting the ‘true you’ to show up at work, in hopes of motivating you to give your all and, in turn, perhaps developing into a leader others will want to follow. Here’s an article on a new leadership model the shows I’m not making this up.

The bad news: After spending so much energy making other people happy, it can be challenging to muster the self-awareness needed to find, be, and show yourself. Getting there isn’t a function of taking an inventory of your experience, skills, or talents. It starts by answering three questions:

What do I love? What brings me joy? What brings me alive?

Embedded in your responses are clues to your potential for creating distinctive value in the world, which has everything to do with you as a leader, whether you aspire to lead a company, a family, a church, or simply yourself.

The idea of just being you in a world that tugs at you to be what it wants, can feel uncomfortable…what if people don’t like who I am? But the truth is, people are most drawn to, and most admire and respect, those who have the courage to be themselves.

So, get on with it: Answer the questions above and let me – and the world – know who you really are.