Identity Beacon

Illuminating Possibilities

Identity Beacon - Illuminating Possibilities

The Identity Code: A Tough Nut to Crack

It’s inevitable. All execs search for the secret sauce that will fuel success. The next big thing is, well, always BIG When I read about what makes great companies great – and lousy ones lousy – I sense that one factor always comes into play; that is, the identity, or lack of identity, of the organization. In short, either you got it, or you don’t. And you can’t make it up.

If identity is at least part of the “secret success sauce” it is because it provides the human model of how a company works, just as economics provides the capital model of how a company works.

In the context of strategy, ‘cracking the code’ on identity is a way for leaders to unleash the unique capabilities of the corporation — and turbo-boost performance in return.

For insight on how to tap identity, please download this free information.

 

The Power of Identity in Brand Building

Apple, Whole Foods, Alcoa, GE, Ford…all different companies in completely different businesses. What they all share, despite their disparities, is an abiding understanding that their fortunes are intimately tied to the contributions they are capable of making in the world. And that that contribution springs naturally from the identities that govern how each entity creates fundamental value.

A healthy corporate identity comes from building a vital, visible relationship between the institution and the society of which it is necessarily a part. Making this connection clear, promoting it and living it, is how successful companies attract and retain great talent, create sustainable partnerships with valuable customers, and — in the end — are able to keep shareholders happy.

How can you find the connection to identity in your brand building?

Download this free resource to inform your practices.