One of my favorite quotes is from Albert Einstein, who said (something like) “problems can’t be solved at the same level of awareness that created them.” That means that you can’t churn the same data and gain insight into solutions. Cause those data are born of the problem! Continue reading
Apple, Whole Foods, Alcoa, GE, Ford…all different companies in completely different businesses. What they all share, despite their disparities, is an abiding understanding that their fortunes are intimately tied to the contributions they are capable of making in the world. And that that contribution springs naturally from the identities that govern how each entity creates fundamental value.
A healthy corporate identity comes from building a vital, visible relationship between the institution and the society of which it is necessarily a part. Making this connection clear, promoting it and living it, is how successful companies attract and retain great talent, create sustainable partnerships with valuable customers, and — in the end — are able to keep shareholders happy.
How can you find the connection to identity in your brand building?
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Tiger’s father, Earl, apparently told his son, over and over, that he would be Continue reading
The economic crisis has managed to shine a bright light on the fact that business and life are utterly intertwined. What does that mean for branding? It means that it’s not just about the customer anymore. No. It means that people – from customers, investors and employees, to folks on the street, politicians and legislators – will judge and jury companies based on what sort of relationship those concerns have with the society of which they are necessarily a part. Continue reading
In the business section of The New York Times this morning,there’s an article about GE planning to sell its appliance division, the oldest business in the company’s 120 year history. The sharks are circling…investors are making more and more noise about selling off other parts as well. Continue reading
“What identity could Barack Obama choose that will be both sincere and successful?” This is the opening line of a recent article from Chron.com entitled, The Search for an Identity that works for Barack Obama. My answer? Continue reading
That’s my fantasy news flash for the day. I came across the article Businesses Offer Ways for Employees to Balance Work and Family on the ABC News site the other day that described how helping people deal with non-business related stress – marriage, children, etc. – makes employees more productive workers. Continue reading